Logo for "Marinero" brand is supposed to be emotionally connected to sailors ("marinero" is a spanish term for sailor), or at least, the ocean, the sea, the waves... The existing logo is not quite on that path. Besides, it was created out of four basic colors (CMYK) and as such, it is very "unstable" when it comes to printing. Different printing techniques, different machines and different suppliers all lead to use of different printing pigments and, accordingly, different printing colors.
A client can now choose between two options, both inadequate, time consuming and expensive: A) to let each printing department to change the logo to match the reference, or B) to let it be printed without any changes but with many different results.